How can I, Why are they, What do I?
These days its all too common to hear the following words come out of the mouth of an affiliate manager, or from a merchant: “How come my affiliates are not responding to emails/phone calls etc., I want to build a relationship with them?! How come my activation is so low? How can I attract more affiliates?”. It goes on, and on, and on.
Generally questions that begin with “how” are greeted with a response along the lines of – do the following list of things, and all will be well. In this specific case, when it comes to dealing with affiliates I am going to reject that format for just a second, and suggest a general idea that may help explain why you are having so much trouble.
Could it be that you are managing your program solely from your point of view, and not from the affiliates point of view?
In any affiliate program, as a manager what we look for are valuable affiliates who will drive good, clean, converting to traffic to our merchant’s site.
I am going to share a secret with you:
Affiliates want the same thing from affiliate managers that we want from them: Value
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I couldn’t believe it. All because I bummed a cigarette from some Americans at a rest stop? My passport, laptop, and my tefillin (given to me by my deceased grandfather) were all on that bus, and as I stood there watching the bus pull away without me, I couldn’t help but wonder if this was really happening.
I have been in Israel for about two weeks now visiting my siblings who live here, and spending some time in this magical country. This past Wednesday, I followed my instincts and took a 2 day trip up north to Tsfat (Safed). The city, known as the city of Kaballah, is considered the “most mystical city in all of Israel”. Tsfat has a special place in my heart, and I have had some really interesting experiences there over the past 10 years.
I decided stay at Ascent of Safed, a quasi youth hostel with cheap beds, and the ability to earn money off of the stay by attending classes geared towards those who are searching for something spiritual. The room was nothing fancy, but it suited my needs, and was situated right next to a large porch/courtyard with a great view of Mount Meron where Rabbi Shimon Bar Yochai, the author of the Zohar (Chief work of Kabbalah) is buried.
View of Mount Meron from Ascent in Tsfat
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