Why I Love the Affiliate Marketing Industry

by Daniel on January 20, 2012

I stumbled into the affiliate marketing industry a little over 2 years ago with absolutely zero knowledge of what I was getting myself into. The company I was with at the time had asked me to start their affiliate marketing program, and though I had heard the term tossed around, the concept and the execution was still completely foreign. Regardless I agreed to run the affiliate channel, and made it my mission to soak up as much information as I could as fast as I could.


The first few Google searches led me to places like Wikipedia, and other informational websites, as well as a book by Geno Prussakov. These sources helped lend definition to industry terms like CPS, CPA, etc. as well as who the players were and what their functions are. These were all great for learning basic concepts, but my first aha discovery at the time was Abestweb. I found a forum where I could find help from real people with real questions about the industry. It was there that I learned of Shareasale, and then signed up with them, and launched my program. The real gold though, lay in a twitter list thread where people could submit their twitter handles so that others could interact with them on twitter. Interact I did, and this led to the number one reason I love this industry.

1) The People

The people in the affiliate marketing industry that I have had the pleasure of crossing paths with over the past two years are some of the friendliest, smartest, and kindest individuals I have come across in my lifetime. What amazes me more than anything is that they actually want to help you succeed. Once I reached out to people and showed that I had (and still have) a genuine interest in learning the industry, and that I wanted to do a good job, they gave me the time of day(some of them still do), and so much more. I have worked in real estate, I have worked in retail sales, I have worked a desk job, and a handful of other odd jobs. Never have I experienced an industry that is actually more like a community full of people willing to go out of their way to help another settle in, and feel at home.

Fact:  Everyone involved in affiliate marketing  was a beginner at some point, and if you show a sincere desire to learn, and work to connect with people, you can find the help you need.

I love the people in this industry, and I am forever grateful for all the help that I received as a beginner, and for the help that I continue to receive from my affiliate marketing family.


2) The Opportunity

Working as an affiliate manager, I became jealous of affiliates. When I started that first program, I was also sitting behind a desk answering phones, and dealing with customers complaints on a daily basis. I had reached a point where my understanding was, that in life there is nothing more stressful than talking to upset customers on the phone. Needless to say when I learned that as an affiliate marketer you cut that part out, I was intrigued.

Working as an affiliate you can quite literally promote, and monetize just about anything . What do you like? What do you find interesting? Whatever it is, as an affiliate you have the ability to go out there and make that interest work for you. There are thousands of niche opportunities that would never even cross my mind, and new technologies, and promotional methods emerging all the time. It’s a chance to open up that creative channel in your head and put it to work. But wait, there’s more!

Anyone can do it.

Old People thumbs up

Even them

One of the best bits of advice given to me as an affiliate manager was by Matt Mcwilliams when I was just getting started. He said to me that in order to really be a good affiliate manager, you have to build a website, any website, so that you can really understand what it is to be an affiliate, and how to help them. At the time it seemed impossible, but once I finally did it, I realized that it’s really much easier to get started than I thought.*


3) Affiliate Summit

Affiliate Summit may be the greatest event that this world has to offer for anyone working in the affiliate marketing  industry.

Putting it’s value into words is nearly impossible. It’s like my Christmas.



1) I have picked up more valuable and useful information in the sessions that I have in any book, online forum etc.

2)  The opportunity to interact, and meet face to face with people who I have been working with across the world who I thought would look completely different in person.

3) The amount of people that I have formed valuable friendships, and business connections with.

4) The opportunity to  interact with some of the most brilliant minds in internet marketing.

5) The parties. I get to dance, I get to sing, and just let loose and have a hell of a good time.

I’ll leave it at 5 for now, and save the rest for a separate post.  Bottom line, if you are involved in affiliate marketing you should be there.

Thanks to the following people who have had some kind of impact on me over the last two years, and continue to inspire me on a daily basis.

(In order of appearance in my life, kind of)Matt Mcwilliams,Stephanie Lichtenstein.Jason Rubacky,Mike Beuchele,Eric Nagel,Karen Garcia,Vinny Ohare,Deborah Carney,Jen Goode, Joe Sousa, Tricia Meyer, Billy Kay, Missy Ward, Shawn Collins, Kim Rowley,  to the guy I met at summit last year whose name I forgot, but you are cool, Todd Farmer, Jill, Bhavik Modi, Adam Riemer, Daniel M Clark, Joel Garcia, Trisha Lyn Fawver, Logan Thompson,Greg Hoffman, Geno Prussakov, Brian Littleton and the entire team at SAS, Scott Jangro, Shannon Weidemann, Rae Hoffman-Dolan, and of course Nathan Smith this one was for you.

 *Affiliates are some of the hardest working people I know. What I have learned is this; The more you put in, and the more you learn, the more you will get out of it. In this industry you (and google) control your destiny. 

{ 36 comments… read them below or add one }

Shawn Collins January 20, 2012 at 6:09 pm

Love the post – I think all of that is the essence of why I love the industry so much. A bunch of open, sharing, good people.


Daniel January 23, 2012 at 8:39 pm

Thanks a ton Shawn! No industry quite like it.


Olga Eskina January 20, 2012 at 6:19 pm


Your post invoked in me not only a feeling of inspiration but of deep solidarity! I too started in the industry about 2 years ago with literally zero knowledge about the topic other than what was provided by my fancy shmancy marketing degree (which had nothing to do with affiliate marketing). Reading your post, I felt like I was literally reading a snapshot out of my life about the roller coaster that has been the past two years. Thank you for putting into words what I have been thinking for quite some time!


Daniel January 23, 2012 at 8:38 pm

Olga, I am so glad you could relate! I have a feeling there are many more just like us out there. Hope to meet you at some point down the line!


Billy Kay January 20, 2012 at 6:31 pm

Man Daniel! I’m swamped – and you’re inspiring me to do even MORE! Excellent post. Best/Billy Kay


Daniel January 23, 2012 at 8:40 pm

Glad something I wrote could have the same impact on you, that you have had on me. Always a pleasure seeing you sir!


Tricia January 20, 2012 at 6:40 pm

You know I am right there with you, my friend! (and I don’t mean just on Skype). And pretty much all of those people you mentioned have had a huge impact on me as well. I count myself lucky to be named with such company!


Daniel January 23, 2012 at 8:40 pm

Your’e the best.


Shannon Weidemann January 20, 2012 at 7:14 pm

Daniel it was so great to finally “meet” you at Affiliate Summit. I agree so much, it is very uplifting to be in the affiliate marketing space because most of the people I have met are just so nice and helpful.


Daniel January 23, 2012 at 8:41 pm

Likewise! Makes a world of a difference.


Jill January 20, 2012 at 8:01 pm

Daniel – great post! I certainly agree with you that the industry as a whole is pretty exciting and the Affiliate Summit events make it even that much more. It’s pretty cool to be able to meet with people I have only had virtual partnerships with for years now at these events, as well as, meeting new wonderful people like yourself. And you are one hell of a dancer! I look forward to the next one in NY.


Daniel January 23, 2012 at 8:43 pm

Thanks so much Jill! I have to admit that meeting you at Affiliate Summit this past summer was definitely one of my highlights. It’s bad we only see each other at the conferences, but at least we make the best of it. :) .


Joel Garcia January 20, 2012 at 8:32 pm

I always marvel at the great people I have met through affiliate marketing, including you Daniel. It’s great to know that there are many of us with that same experience.


Kim Rowley January 20, 2012 at 9:59 pm

Great post Daniel! Glad to have you a part of the affiliate marketing industry. And part of my Words with Friends addiction/competition!


Daniel January 23, 2012 at 9:03 pm

Thanks Kim!
It’s your turn.


Nate January 20, 2012 at 11:33 pm

Way to kick it off, Daniel! This post is outstanding my friend. Who knew that making fun of you on twitter would inspire this?! https://twitter.com/#!/CoffeeNate/status/159763252484640768 Now…keep it up ;)


Daniel January 23, 2012 at 8:46 pm

Thanks Nate!
Sometimes all we need is a little kick in the ass, and apparently you know how to kick.


Stephanie Lichtenstein January 23, 2012 at 5:34 am

Great post Daniel you’re completely right it is the people. The entrepreneurial mindset they have and share becomes contagious. You are an awesome addition to the community and I’m happy to call you my friend.


Cesar Abueg January 23, 2012 at 5:54 am

Great post Daniel…just getting into affiliate marketing myself. Appreciate the good post. Cheers!


Daniel January 23, 2012 at 9:37 pm

Thanks Cesar, and best of luck to you. There is plenty of help out there if you need it.


Christophe Delsol January 23, 2012 at 6:05 am

Hi agree with you Daniel. One of the main reasons might be that we are still in a relatively small, young and evolving industry. That tends to attract the most interesting and good looking people. Like you!

Did I ever tell you my brother’s name is Daniel ;-)


Daniel January 23, 2012 at 9:01 pm

Thanks Christophe! That’s definitely a good point, and plays right into the creativity aspect that I mentioned. It was great to see you again this year at Summit, and to catch up a little bit. I was not aware that I shared the same name as your brother, but I am glad that I do.


Deborah Carney January 23, 2012 at 7:00 am

Thanks for including me on your list :) You know it is my mission in life to help those that show they are committed and willing to put in the work and not just try to get people to hire us. ABW was a big part of my past and growth as wel, but now the place to be is the Affiliate Summit Forum were you get to continue to network with all those great people you meet at Affiliate Summit.

Times change, people grow and learn, and I’m glad to be a part of your success!


Daniel January 23, 2012 at 9:06 pm

My Pleasure Deb! You are doing great work on the Affiliate Summit Forum, and the info available there is really priceless. I would definitely recommend it as a great place for people who are new to the industry to ask questions, and network with industry experts.


Subhakar Rao January 23, 2012 at 10:43 am

Nice post on affiliate marketing


Wade Sisson January 23, 2012 at 7:48 pm

Great post. As I always say – why love it? It’s the people! The people! The people!


Joe Sousa January 23, 2012 at 7:57 pm

Glad to see you finally start blogging. Hopefully this will just be the first of many posts from you.

And just like you my favorite part of this industry is the people. I am constantly blown away by so many of them.


Jennifer January 23, 2012 at 8:37 pm

Great post and I’m very glad to see you’ve gotten your blog going!


Daniel January 23, 2012 at 9:02 pm

Thanks Jennifer!
I got the kick in the pants I needed from Nate who commented up above, and decided to take the plunge. Hope to see yours up soon!


Mike Buechele January 23, 2012 at 8:41 pm

I remember meeting you at the ABW party in NYC. Took me two days to figure out you were a merchant. :) I love how sharing those in this industry are. There’s something about the shared glorious struggle of working in affiliate marketing that brings people together. I”d set sails with the lot of you on the open seas any day.


Daniel January 23, 2012 at 9:40 pm

Haha, good times Mike. You were one of the people I started stalking on twitter early on, and I definitely don’t regret it. I totally agree with you, it’s a common bond like no other. Love it.


Matt McWilliams January 23, 2012 at 10:59 pm

Someone listened to me. :)

Keep on passing the torch man! Glad I could be of a little help.

This industry is truly filled with great people!


Bhavik Modi January 24, 2012 at 5:27 am

Great post! I definitely agree it is a great industry with great people. Thanks for including me on your list.


Judi Moore January 24, 2012 at 9:42 pm

Putting it’s value into words is nearly impossible. It’s like my Christmas.

Exactly! Excellent post, Daniel. Hope to meet you at Summit next time!


Lisa Saline January 29, 2012 at 10:04 pm

Great post Daniel. Affiliate Marketing is an industry where you can influence, learn and grow with your affiliates. Everyone I’ve met wants to lend a helping hand.


Trisha Lyn Fawver February 3, 2012 at 10:19 pm

Fantastic post! I couldn’t agree more! Thanks for the mention and for being genuinely awesome yourself!


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